Save Nuclear
DIGITAL CAMPAIGN STRATEGY & EXECUTION / CREATIVE DIRECTION / COPYWRITING / PROJECT MANAGEMENT
CAMPAIGN OVERVIEW
This digital campaign for Center Forward was designed to educate voters in New Jersey on the benefits of nuclear power and drive awareness of the negative effects to the community if state politicians passed legislation to shut it down. The objective was to produce enough visibility to support separate efforts to promote key articles in the media that strengthened the position to save nuclear.
CAMPAIGN METRICS AND RESULTS
Display ad impressions drove high visibility of the website and campaign messaging in a short period of time. This provided the support to successfully optimize news media and fulfill the client's goals on impressions, frequency, and engagement of the target audience. All four promoted articles resulted in high user engagement and link clicks.
Display Ads and Website Performance
9K+
Total Website Page views
Total Website Page views
3:46
Average Time on Page
Average Time on Page
8.8M+
Total Display Ad Impressions
Total Display Ad Impressions
9.4K+
Total Display Ad Clicks
Total Display Ad Clicks
Promoted Articles
65,066
Total Link Clicks
Total Link Clicks
3,973,477
Total Article Impressions
Total Article Impressions
1:12
Average Read Time
Average Read Time
Run Time: 12 Days